ABOUT POTOMAC FAMILY DINING GROUP
Mr. Timothy George, our founder, led the team that helped IHOP acquire the Applebee’s system (subsequently renamed Dine Equity) and became so impressed with the Applebee’s brand and its leadership that he decided that it was something that he needed to become part of as a franchisee. Potomac Family Dining was founded in late 2010 by Mr. George with the intended purpose of acquiring 30 Applebee’s in Northern Virginia, Southern Maryland, and parts of Pennsylvania and West Virginia areas.
His vision was to create a company that would make a long term commitment to becoming a major franchisee and leader in the Applebee’s brand. He felt that being part of such a major brand (the largest in the casual dining segment) would allow him to leverage the advantages such a national relationship could provide, while understanding that the biggest opportunity was proudly contained in the name of the restaurant brand itself. We are Applebee’s Neighborhood Grill and Bar. Neighborhood is the key. We are a national brand which takes total pride in being the neighborhood restaurant in every community of which we are a part.
True to his vision, in October of 2012, Potomac Family Dining acquired 39 additional Applebee’s in Southern Virginia and part of Northern North Carolina. After this second acquisition the company became the sixth largest franchisee in the Applebee’s system.
The companies intent is to continue to grow significantly via additional Applebee’s acquisitions based on availability and timing.
To facilitate achieving his vision, Mr. George sought out and brought into the company a group of seasoned restaurant executives to ensure that his vision would be realized. You can see their experience and backgrounds in the Executive Management section of the website.
While the company is only nine years old, it has had a short and exciting history. We believe that the most exciting times and growth still lay ahead of us.